Undervalued assets exist in every company – from idle or devalued property, plants and equipment to unsold inventory, unwanted sponsorships, unfulfilled contracts or underperforming business units. Write-downs, write-offs or extremely discounted prices often ensue to dispose of these items. Many companies – unaware that there are other options – choose this path, while the balance sheet suffers.
Creative, forward-thinking companies utilize corporate barter (sometimes referred to as corporate trade) to restore value to these excess or underperforming assets. Some of them have discovered that corporate barter can also be an alternative method of funding business expenses.
ICON is a subsidiary of Omnicom Group (NYSE:OMC), a strategic holding company that manages a portfolio of global market leaders.