As the ten large, actual transactions at left each reveal, companies have often looked to ICON to propose innovative solutions.

In one instance, ICON helped two companies forge a mutually beneficial relationship by providing the financing to move an otherwise stalled situation forward.

In another, ICON purchased an entire brand a company no longer felt met its strategic needs. In another, ICON bought a surplus drug and donated it to a relief organization.

In others, ICON acquired a distressed or valueless asset a client was prepared to write off and converted it into credit the client used to reduce the cost of a planned expenditure.

There are two truisms of 21st-century corporate barter:

1. No two transactions are ever the same

2. Without innovative thinking on the part of the corporate-barter         firm, many transactions would not occur