Case Study
Subaru of America
Subaru
Recouping Residual Value
In today’s highly competitive marketplace, car companies need to sell vehicles any way they can. The problem comes at the end of the vehicles’ useful rental lives, when they are regularly sold at auction for well below their residual values.
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Subaru and ICON have been partners for over 13 years. -
Sales Success
Subaru sold over 700,000 units globally in 2012.
ICON was able to bridge the gap between residual and book value for Subaru’s off-fleet vehicles, helping the company recover lost revenue through its Cash Acquisition Program (CAP).
Subaru recovered the full residual value of these vehicles. In turn, it placed a predetermined amount of media through ICON – all at its agency’s prevailing schedules, specifications and rates.
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