Case Study
Rich Products
Rich Products
A Plant Closing Solution "Rich" in Value
Rich Products was closing a food manufacturing plant and wanted to sell the 56,100 square-foot facility that was located on six acres of land. It was a necessary move in the name of efficiency and cash flow. Unfortunately, Rich was receiving offers that were significantly less than anticipated, and taking a loss on the property was not a desired outcome.
-
Rich Products sells 2,000+ products across 117 countries. -
In 1945, Rich Products Corporation was born from an innovation -- the world's first non-dairy whipped topping.
ICON bought the facility for above-market value, paying $3 million, allowing Rich to recover far more value than the open market would yield. In return, ICON issued trade credit that Rich could use over time to purchase advertising and other services the company used in its normal course of business.
Rich is now using the trade credit to reduce cash outlay on regularly budgeted business expenditures.
More Case Studies
-
TD Waterhouse Group Inc.:
A Definite Solution to Doubtful Accounts -
Discovery Communications:
Discovering Ways Out of Seasonal Inventory Challenges -
Lennox Industries:
When Growth Cooled, ICON Turned Office Space into Ad Space -
Lifetime Television:
ICON Helped Network Finely Tune Corporate Travel -
Time Group:
ICON Helped Promote People Magazine to the Right People -
Books-A-Million:
Floored by a Creative Barter Solution -
Valvoline:
Oiling the Gears with Advertising and Marketing Solutions -
DirecTV:
Rising 1,000 Feet Above the Competition -
Subaru of America:
Recouping Residual Value