ICON Corporate-Barter Case Studies: How We Create Value

For many industries, excess inventoryWhile this can refer to a client's physical inventory of merchandise (which, if it represents an undervalued asset, could form the basis of a corporate barter transaction), in the corporate barter world, inventory more commonly refers to a supply of advertising time/space purchased in advance by the barter company, which client companies use as fulfillment to complete their side of a corporate barter agreement. is an inherent part of the production cycle. Companies address this challenge in many ways, but few solutions offer as much value as a corporate-barter transaction. ICON often pays more than the market will offer, turning distressed inventory into recaptured value.

In the current market, corporations and their divisions across North America are holding unwanted or unneeded real-estate assets – most of which are undervalued to book. That's fine, provided there is time to wait until things return to normal.

At one time or another, every CFO encounters the need to raise (or save) cashU.S. federal banknotes; one of ICON's financial options. – quickly. An innovative place to look is within the company's receivables. Unfortunately, most customers these days are seeking to extend payment terms, not accelerate them.

Corporate sponsorships are a great way for brands to gain tremendous reach and recall, but when they are no longer desirable or don't coincide with existing strategies, the wrong sponsorship can be a significant unwanted expense... or even an embarrassment.

Occasionally, an entire division, product line or brand may no longer fit the strategic direction of the organization. At times like these, many corporations seek a broker or, worse yet, are forced into a fire sale of the business unit to the first willing buyer.

Hotel reservations. Cubic feet of shipping volume. Rental units. Airtime. When these capacity-driven assets languish, profits slip.

Funding short-term projects or creating operating cashU.S. federal banknotes; one of ICON's financial options. can sometimes carry long-term – and undesirable – consequences, ranging from high-interest loan commitments to equity investors. An ICON corporate-barter transaction allows the client to leverage the things it already buys to generate the funding needed today.

It's been said that time is one thing you can never get back. That's why ICON maintains access to one of the largest inventories of broadcast airtime, Internet advertising inventoryWhile this can refer to a client's physical inventory of merchandise (which, if it represents an undervalued asset, could form the basis of a corporate barter transaction), in the corporate barter world, inventory more commonly refers to a supply of advertising time/space purchased in advance by the barter company, which client companies use as fulfillment to complete their side of a corporate barter agreement. and print/out-of-home ad space in the media industry.